Zappos Couture launches Sarah Jessica Parkerâ€™s footwear collection, SJP, with the very special opening of the SJP pop-up boutique at The Shops at Crystals, Aria Las Vegas. Parker designed an exclusive collection named â€œThe Strip Collectionâ€ to be sold at the Las Vegas pop-up shop and online at ZapposCouture.com. The boutique will be open Friday, April 17th and Saturday April 18th and Parker will make personal appearances both days of the event to greet customers while they shop her collection.
â€œWe are enormously delighted to be launching our collection at Zappos Couture, an undeniably reputable company with such a loyal and fantastic relationship to their customers,â€ said Sarah Jessica Parker. â€œItâ€™s been particularly exciting to work with the Zappos Couture team over the past few months preparing for this launch. Their enthusiasm and understanding of our brand has been thrilling, and weâ€™re so pleased with the curation thatâ€™s been put together for the SJP customer.â€
â€œWe are thrilled to celebrate Sarah Jessica Parkerâ€™s SJP collection with this special event and pop-up in Las Vegas. Zappos Coutureâ€™s shopping experience is completely virtual so we are excited to bring the SJP pop-up boutique to life and invite customers to engage with our brand in a way they havenâ€™t before,â€ said Melissa Costa, Head of Brand Marketing for Zappos Couture.
The SJP pop-up boutique located by the valet entrance on the first-floor level at The Shops at Crystals will be open on Friday, April 17th from 10am-10pm and on Saturday, April 18th from 10am-10pm. Parker will appear at the boutique on Friday from 11-2pm and Saturday from 12-3pm.
Zappos Couture was created for the luxury consumer looking for the latest trends from leading international fashion houses. The full-service online boutique carries womenâ€™s, menâ€™s and childrenâ€™s designer clothing and accessories from brands such as DSquared2, Giuseppe Zanotti, Vivienne Westwood and Robert Clergerie. The Lux Report, a destination digital magazine on the site, is the authoritative fashion, lifestyle, and pop-culture voice of Zappos Couture. The magazine is a destination for the latest trends in shoes, accessories, and ready-to-wear, as well as lifestyle and entertainment features.
The SJP, by Sarah Jessica Parker, collection is infused with personal details of Sarah Jessicaâ€™s past, present and future fashion influences. From the names of shoes, such as â€˜Carrieâ€™ from her infamous role on Sex and the City, to the grosgrain ribbon detail found on each product representing her childhood, each style offers a story as personal to the wearer as it is to Sarah Jessica.